As we start the year, I thought it would be good to raise for your attention this question: is your business content strategy helped by your technologies — or is it hindered? Food for thought during your next company outing.
Think about this. Former Google CEO, Mr. Eric Schmidt, co-authored the book “The Age of AI,” which is about the the benefits — and costs — of AI. The book has received a lot of favorable press by the likes of the Wall Street Journal.
What if Mr. Schmidt wrote the whole book using ChatGPT? And consider if the technology used data — writings — from your company’s stash of information about AI? This raises copyright considerations. What is more, there is a slew of marketing material out there where you can get reviews of your content artificially, as related in this FTC warning.
So when you are thinking about using a bright shiny technology to prepare your content, due care should be taken in 2025. Outsourcing — automating — content making is something that is quite popular.
But there remain legal issues to consider.
In the meantime, please reach out to me with any legal questions within my expertise. My office is here to navigate your business through this thicket of tech legalities.